Page 7 - DMA Video Marketing Guide
P. 7
For example
Visual Audio
Children playing video games “I’m going to beat you badly”
Parents enter the room “It’s time to turn off the games”
Parents walk out of the room
Parents slam-door behind them “Children laughing”
Parents are sleeping in bed
Parents wake up at 6 am hearing noise
The wife gets scared and wakes her husband “Do you hear that?”
Husband gets a baseball bat out of the closet
Husband opens the kids’ room door
Children are fighting over video games “You lost, it’s my turn”
“No, it’s still my turn”
Parents with a furious look on their faces “You kids were up all-night?”
Kids reply, “Umm”
Parents, “No more games”
Children crying
Don’t let this exercise prevent you from moving forward if you can’t think of visuals to match
your text. That’s what the next step has outlined for you.
For more information on creating B-roll, planning, and scripting your message, please
contact info@dmaforbusiness.com
