Page 5 - DMA Video Marketing Guide
P. 5
Step #4 -
Deciding
on the type
of video
to use
So far… You have your goal; you know your 3. Story-driven videos
audience persona, and you’re aware of 4. Case study videos
what your competitors are doing to attract 5. Interview videos
YOUR customers. Now it’s time to choose 6. Testimonial videos
the right type of video that will help you 7. Live videos
repurpose the content you researched to 8. Explainer videos
help you achieve your objectives. 9. Social Media videos
10. FAQ Videos
But first, before we get into the scripting
of your video, it’s important to know that This list is in no order because any of these
different video types will help you achieve types can be defining for your business.
different business goals. This may sound You must choose ONE to start and master
obvious, but many business owners make for faster results. The worst thing you can
the mistake and use any video they acquire do is try and mix-mash different types that
to promote and market the same product will push your business away from your
or service… Then they wonder, “Why is my audience based on how they like to receive
video marketing not working?” Always information that was researched in STEP #2.
remember the right video type is essential
for your business. Another important factor to consider is if
your video(s) will be a single release every
Choose a video type from the list provided so often OR part of an ongoing campaign.
to get your creative juices flowing and If you don’t know, continue through this
figure out which would be best for your guide and later learn what’s best for you.
business model:
For more information on which video type
1. Value, mission, and brand awareness is right for your business and the structure
videos best used on the selected platform, please
2. Animation videos contact info@dmaforbusiness.com
