Page 9 - DMA Video Marketing Guide
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Step #7 - Where to host your videos
Where many businesses fall short is type of video you will release. Not all hosts
uploading their masterpieces to the are created equally so getting this right will
wrong platforms. impact how easy it will be for your audience
to find your video content.
If you don’t know the style of video
you want to create explained in step The key principle to remember is that Social
#4 and also the best way your ideal Media is known as “interruption” marketing,
audience receives information discussed while Google, YouTube, Yahoo, Bing, etc.
in step #2, then you may be in for a are known as “search” intent. Search intent
rude awakening when it comes time to marketing is best if you know your ideal
distribute the video. audience is searching for the solution to a
particular problem.
For FREE consultation reach out to us
HERE so we can help. For example, if you have a roof leak, your first
thought may be to search on Google for the
There is no such thing as a quickest option to repair a leak. Once you
“predetermined” strategy to fit all social type in the keywords, “roof repair leak near
and search engine platforms, so be sure me” you will see 3-5 ads popup right at the
to choose the host according to the top of the page offering solutions.
