Page 3 - DMA Video Marketing Guide
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Step #2 - Defining your target demographic
You’ve probably heard about this exercise minimum), but if not, you must figure out
before and if you’re thinking to define the needs of your target audience and what
your target audience by determining their you can do to have them interact with your
age, gender, income level, education, product or service. Look at your current
occupation, etc. You would be correct, but client base OR your researched information
in today’s world where marketing changes on Google, Buzzsumo.com, Quara.com,
very quickly, that information is just the Online forums, Facebook Audience Insights
very tip of the iceberg. Tool you can utilize for FREE with time
being the only investment.
Not only are you required to know who
the people are that you want to reach There are many FREE tools to get insights
with your video marketing, but you must on your targeted audience, and once the
know the kind of content your audience research is completed, be sure to combine
is most receptive to. Besides the basic your research into ONE audience persona
information mentioned above, you are before moving forward in this guide.
required to dive into more specific metrics
that are important for your business goals. For more information to help you gain
accurate audience insights for your
Take the time to analyze your previous targeted customers, please contact info@
interactions if you have many (100 dmaforbusiness.com
