Page 4 - DMA Video Marketing Guide

Step #3 - Competitor research
Here’s where things start to heat up in your
business. It’s important to invest the time
to research your competitors and see if
they’re using video marketing to gain an
edge. For niches such as fitness, cosmetic,
food, or any other businesses that require
interaction with people daily, will benefit
most from utilizing video content.
Click HERE to learn more on why you need
video marketing.
It’s proven that to separate yourself from
the competition in a “Saturated” industry is
to market your business angle through the
use of video content. Start by creating a
spreadsheet of your top 10 competitors and
dive into their website, social media profiles,
YouTube, and search engine listings to see
how they’re getting themselves out there.
Take the information that interest you, such
as posts that get the most engagements,
search engine listing that is ranked on
the first page, YouTube videos that get
the most comments, etc. If you feel your
competitors are “on to something” and are
getting a lot of engagements and sales,
NEVER COPY, but repurpose the content
for your business. Keep in mind knowing
which elements to repurpose is key and is
all dependent on your niche.
Try not to focus all your time and energy
on the execution and the visual elements
your competitors use. Instead, try and see
past the visuals to discover production
patterns and structures they use to
engage their audience. Most importantly,
figure out the audience they’re trying to
target.
For more information or help with
competitor research, please contact
info@dmaforbusiness.com