Page 8 - DMA Video Marketing Guide

Step
#6 -
Outsourcing
as an
option
Video marketing has become affordable
for any business today because the cost
of video productions has gone down
significantly over the years. Gone are
the days of teams, professional cameras,
and directors on set. You no longer need
an entire crew to create effective video
marketing campaigns.
Investing in an iPhone or Android will do
the trick simply fine especially if you plan
to release your videos on Social Media.
Giving a raw authentic feel in your videos
are typically the ones that go viral and part
of that experience is contributed by the
simple video production. However, if you
have the means, and not very much time
to learn how to plan, script, or edit, then
outsourcing your videos to a professional
team will be faster and can still give the
raw authentic feel.
If you need to outsource AND your
budget is limited, you’ll need to look for
freelancers that have multiple skills, and
don’t be afraid to make them work for their
money. Here are the main areas you’ll
need to ensure your freelancer can cover:
1. Video editing
2. Videography
3. Art direction – the ability to make your
video flow in an engaging way
4. Graphic design skills
5. Animation – especially useful if you plan
to create explainer videos to represent
your business without you in them.
Take this information and ask questions in
your search of the “Perfect” person to do
the job right. If they have at least 3 skills
out of the 5 listed with video editing being
number one, you may have found the right
fit for your budget.
The best websites in our opinions
to search for Freelancers near you
are: upwork.com, freelancer.com,
peopleperhour.com
For more information on outsourcing and
getting a full video marketing strategy
for your business, please contact info@
dmaforbusiness.com