Page 2 - DMA Video Marketing Guide

Step #1 - Setting the objective
This step is extremely important so be
sure to get this right. The best approach
is to always brainstorm with like-minded
people, but if that isn’t available, feel
free to have an honest conversation with
yourself regarding the purpose of the
video you want to create.
Be sure to define your customer avatar
(target audience) and what you want them
to feel or know about your business at the
end of watching your video.
Decide if you want them to know
something in particular, or if you want
them to undertake a certain action. For
example, are you looking for more leads
or to simply generate more buzz for your
business, phone calls, form fills, monetary
transactions, etc? There is no wrong
answer as long as you have a tactical
strategy that brings your targeted audience
around full circle to complete your ultimate
goal.
Get as specific as you can and be sure that
your goals are perfectly in line with what
your business needs to achieve success.
For example, there is no point in setting
your objective to have people call your
business to purchase a product under
$30… The goal should be to drive online
transactions to save time and money hiring
a representative to sell a low-ticket offer.
For more information on how to set the
right objective for your business, please
contact info@dmaforbusiness.com