Tips to Effectively Market in a Digital World
In an ever-changing world, marketing via digital platforms is quickly becoming the norm. This involves using the various online platforms available to reach your target audience. Just like in the non-digital world, people have their preferences. Some people may choose to spend more time on YouTube, whereas others may be more attune to Facebook or Instagram. The key to reaching your desired audience is to craft a digital marketing strategy that is unique to the platform you are advertising on.
In this article, we breakdown some of the key digital marketing tips to help you get the best return on your investment as you work in the digital world.
Top Digital Marketing Strategies:
Know your client/consumer base and where to find them. Going online to market is essentially opening up pandora’s box of social media. There are dozens of websites out there dedicated to socializing that is used by millions of people daily. Before choosing which platforms to market on, and which digital marketing tips you are going to use, you need to know who your target audience is and what platforms they use the most. Once that is done, it is time to start creating unique digital marketing strategies for each platform your business is going to use.
Tailor your message depending on the platform being used. It is important that you don’t approach every type of online platform the same – just like you probably wouldn’t put the same ad in a newspaper as you would in a magazine. For example, if you were marketing the same product on Instagram as you were on YouTube, you shouldn’t use the same advertisement. While both platforms may be geared towards a similar audience, the attention span a user has while on Instagram is far less than when they have on YouTube. In this example, you would probably stick to an eye-catching photo ad to be posted on Instagram because users scroll very quickly through their timelines. Whereas on Youtube, you would opt for a short commercial that users will have to sit through in order to watch their desired video. Here at Dangerous Mind Advertising we specialize in video marketing and offer a free step-by-step guide on how to get the most bang for your buck in video marketing.
Build a relationship with your audience. The key to any successful relationship, be it in life or in business, is effective communication and trust. Thankfully, with the online world, companies are able to build more trust and communication flow with their customer base. A key digital marketing tip is to foster this open relationship over social media – particularly, Facebook.
Through the use of Facebook, firms are able to engage directly with their (prospective) client base in a fun and playful manner, while simultaneously developing a strong relationship and pushing their products. For example, the fast-food chain Wendy’s is known for its playful attitude when it comes to Twitter – they have been known to use the platform to poke-fun at other fast-food chains over the years. While some of their tweets have nothing to do with hamburgers, they make sure to keep people engaged and thus, draw customers into their brand
Ensure all your marketing campaigns, across the different channels, work together towards a common goal. While you may be using different messaging and medium to get your brand out there, through the various online platforms, it is important to remember that all of your advertisements need to be working towards a common goal – otherwise you aren’t optimizing your investment and won’t get the best return. The best way to do this is to hire externally and have an audit done to analyze your targeted consumers. Once you know which platform you are going to use, you can create unique strategies on each one to target the desired consumers. By hiring externally, you will also be able to learn many other digital marketing tips that will help you grow your business.
Partner with another brand or social media influencers. The rise in social media has also led to the creation of celebrities who are simply very popular people on social media – social media influencers. By partnering with another brand or a social media influencer, your business can tap into either that other brands following or that influencers following so your brand elevates. This digital marketing strategy is one of the quickest growing ways to advertise online and is a fairly low-cost strategy.
If your business is interested in learning more digital marketing tips and tricks, as well as strategies to help quickly increase your business’s online traffic, contact Dangerous Mind Advertising today. Our team of marketing professionals is ready to help your business understand the digital habits of your client base and learn how to reach them effectively in the digital world.
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