Digital Marketing Services
Over the last 20 years, digital marketing has exploded. Before the millennium, anyone could have told that investing in digital platforms to market your business was like throwing money away. But, with the advancements in the online world and the social media culture, we have all grown to know and (mostly) love, online marketing has become the most lucrative investment to get your products/services out into the world.
Before choosing which type of digital advertising you are going to invest in, the ‘where’ in this scenario, it is important to do an internal audit to determine the other four (4) W’s:
Who do you want to target?
What do you want to market?
Why are you using a digital platform?
When do you want to launch your campaign?
Once you have answered these questions, your business will be able to make a financial investment in the strategy development and also choose the type of online platform that best suits its goals. Here we are going to quickly run through 5 of the main types of digital marketing, which all lead back to the most effective type, Lead Generation. This way you can be adequately informed prior to reaching out to our team at Dangerous Mind Advertising for additional assistance in your marketing goals.
Search Engine Optimization (SEO)
As the online world has developed, search engines have become far more sophisticated. It is no longer acceptable to fluff your web content up with keywords; those pages will never appear in search results as Google will know you are trying to push yourself to a top-ranking result.
The key here is to determine which keywords your target audience is most likely to use when searching for your product or service. From there, you need to adjust the wording on your website so that it is optimized and will appear on Google. This can be done by creating an appropriate SEO strategy that Dangerous Mind Advertising specializes in.
Please contact us today to set up your initial consultation and we would be happy to help optimize your online presence.
Many of these strategies go hand-in-hand, with content marketing being closely intertwined with your SEO strategy. The goal here is to match the content on your website with your goals. For example, creating videos or online webinars to further explain the products/services your business offers. Another example would be to create an online blog and regularly publish articles relating to your field of expertise.
By filling your website with valuable content that is directly related to your business, your SEO will improve, and prospective customers will find your website easier when searching for it on the internet.
Social Media Marketing
Arguably one of the easiest ways to reach a mass amount of people is through social media. Our society spends hours every day scrolling through timelines and handing out ‘likes’. This change in society has led to social media becoming a prime place to advertise for businesses.
The key to social media is to ensure that your presence always links people back to your website and is aligned with your company’s strategies and goals; this also assists with lead generation. Keep in mind, you will also need to do an analysis of your client base to determine which social media platform they are more likely to be using and then invest there.
While some may believe that using emails to advertise your business is not effective, or is no longer a good investment, that is far from the truth. In fact, on average, people spend 2.5 hours per weekday checking their personal emails while at work – now, that is a lot of time each day! It only makes sense to consider investing a small portion of your company’s budget into email advertising.
Some ways to pull customers into your website from an email are to include promotional codes, giveaways, or a loyalty program that is tied to receiving emails. This method also loans itself to lead generation. An important point with this type, however, is to regularly review the number of clicks your emails receive and to adjust your strategy based on this number.
The goal of each of the above forms of online advertising is to generate interest in your company and its products/services. Basically, this means the purpose is to create leads that will eventually develop into paying clients. Lead generation is both the most cost-effective and efficient method of online advertising as when it is done properly, one lead will turn into many based on referrals, a strong client-salesman relationship, and high customer satisfaction.
You can read about the various methods and how to further captivate your audience and pull in more prospects here.
Dangerous Mind Advertising is here to assist your company in both creating and implementing your digital marketing strategy. Please contact us today to get started.
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