LOCAL SEO SERVICES

Dangerous Mind Advertising & SEO Services For Your Business

Your problem isn’t getting new customers, it’s building a predictable system with strategies behind it to get new customers through the doors.

Traditionally, you have two marketing options for growing your business. The first option is to spend money on advertising, but that could potentially cheapen your brand with paid ads offering discounts without a big ticket, backend product to sell.  You may even attract the wrong customer base if you’re not careful.

Your second option is to hire an employee and pay benefits, salary or hourly wages regardless if you get results or not.

We believe in a third option:  Which is using the most powerful salesperson in the world – Your website coupled with our digital advertising strategies.

 

Did you know that 70% of search engine browsers click on non-paid (organic) listings instead of the ads at the top of the page?  Many do, because they understand with some money, ANY business can be placed at the top of Google search engine results which may not be the best option for their needs. But if it’s ranked organically on the first page, Google has done all its authentications and has viewed your site as the best options for consumers of your products and services.

Dangerous Mind Advertising SEO Services specializes in creating digital marketing campaigns for small and large enterprise businesses that consist of organic traffic from Google’s search engine. DMA also assists clients with lead generation, PPC advertising, content creation, solopreneur programs, and marketing consultation. Read more about our services by clicking HERE.

LOCAL SEO

Do you want to get more local customers to visit or call your business? With more than 45% of Google searches requesting local information, you shouldn’t ignore using local SEO services to earn more valuable clients.

 

Local Search Engine Optimization (SEO) is the method of improving your website in Google rankings. This is done by implementing dozens of tactics to get higher search rankings when a customer does a local business or a simple “near me” search.  Businesses rely on local SEO services to get more customers for their business without having to pay for expensive advertising which can be expensive if you don’t know what you’re doing.

Google controls most of the traffic online and it is the #1 website on Alexa.  In fact, if Google doesn’t show any of Amazon’s products/services in their search engine, Amazon would lose 34% of their traffic. Imagine a large brand like that losing more than 30% of their traffic!  It’s safe to say, Google controls traffic.

Here are some statistics to support why you should be looking at local search engine optimization for your business:

 

  • 80% of consumers use local business searches on a mobile device and visit the business within 24 hours. (Search Engine Watch)
  • 86% of people look up the location of a business on Google Maps.
  • 92% of searchers will pick businesses on the first page of local search results.

LOCAL SEO

Do you want to get more local customers to visit or call your business? With more than 45% of Google searches requesting local information, you shouldn’t ignore using local SEO services to earn more valuable clients.

 

Local Search Engine Optimization (SEO) is the method of improving your website in Google rankings. This is done by implementing dozens of tactics to get higher search rankings when a customer does a local business or a simple “near me” search.  Businesses rely on local SEO services to get more customers for their business without having to pay for expensive advertising which can be expensive if you don’t know what you’re doing.

Google controls most of the traffic online and it is the #1 website on Alexa.  In fact, if Google doesn’t show any of Amazon’s products/services in their search engine, Amazon would lose 34% of their traffic. Imagine a large brand like that losing more than 30% of their traffic!  It’s safe to say, Google controls traffic.

Here are some statistics to support why you should be looking at local search engine optimization for your business:

 

  • 80% of consumers use local business searches on a mobile device and visit the business within 24 hours. (Search Engine Watch)
  • 86% of people look up the location of a business on Google Maps.
  • 92% of searchers will pick businesses on the first page of local search results.

Affordable Local SEO Services

The DMA team understands the intrici’s of optimizing a business for local search engines without charging the ridiculous rates of a larger agency. We accomplish this by focusing time and effort on ranking factors that matter for the individual business. Striving for things like getting more quality reviews, acquiring notable business mentions, and creating effective content that sells for local search visibility.  The DMA team tackles your search campaign with 100% precision.

We encourage you to contact us today to learn more about pricing for your location and individual goals.  We price our clients on a case-by-case basis determined by the popularity/difficulty of the keywords for which they want to rank in a Google search.  We also offer our professional opinions on keywords back by our expert knowledge and experiences. Our average local SEO client spends around $1,500 per month for our SEO packages, but we also offer packages for less all depending on the objective.  Click keyword difficulty to learn more.

Our pricing is very simple for our local SEO services.  Here’s a breakdown for a better understanding:

 

  • We charge at an hourly rate for services based on the project.
  • Our hourly time spent is measured based on the population of your target market. (This keeps things very inexpensive)
  • To provide affordable local SEO, we use a variety of expert contractors to deliver services.

Affordable Local SEO Services

The DMA team understands the intrici’s of optimizing a business for local search engines without charging the ridiculous rates of a larger agency. We accomplish this by focusing time and effort on ranking factors that matter for the individual business. Striving for things like getting more quality reviews, acquiring notable business mentions, and creating effective content that sells for local search visibility.  The DMA team tackles your search campaign with 100% precision.

We encourage you to contact us today to learn more about pricing for your location and individual goals.  We price our clients on a case-by-case basis determined by the popularity/difficulty of the keywords for which they want to rank in a Google search.  We also offer our professional opinions on keywords back by our expert knowledge and experiences. Our average local SEO client spends around $1,500 per month for our SEO packages, but we also offer packages for less all depending on the objective.  Click keyword difficulty to learn more.

Our pricing is very simple for our local SEO services.  Here’s a breakdown for a better understanding:

 

  • We charge at an hourly rate for services based on the project.
  • Our hourly time spent is measured based on the population of your target market. (This keeps things very inexpensive)
  • To provide affordable local SEO, we use a variety of expert contractors to deliver services.

Here’s How We Approach Local SEO

We’re not your average SEO team. We are a handpicked team of specialists who love competing for the big boy terms in every industry. We have a fun, enjoyably, but aggressive nature in our company culture and we replicate those same efforts with our clients.

Here’s an outline of how we approach the scope of work associated with a local SEO service campaign:

REPORT & ANALYSIS

We begin by getting a true understanding of where you are in the local SEO process. We dig deep with reoccurring market research to thoroughly evaluate where your keywords are currently appearing in the Google search engine.  With a good analysis of where your business stands, we can prepare for your campaign. Our reporting is broken down to a few simple measurements to analyze your SEO standings and potential:

  • Traffic Analysis: We evaluate exactly how visitors are searching for businesses like yours and finding their expected results. Picking the right keywords is a crucial part of our local SEO services. Where are your visitors currently coming from? How many are coming from local organic search? Where are the largest opportunities to get local clients who will buy your services? These are all important questions we work hard to get answered.
  • Technical Analysis: This is where we check the health of your website. We look for things such as website speed, usability, tracking, accurate conversion code installation, and other development-related aspects which will benefit local SEO visibility. Yes, all the “Nerd” stuff you don’t have time for.
  • Competitor Analysis: Our skilled SEO team finds the answers to questions about the competition before diving into any campaign. Who are your main competitors? Why are they ranking at the top of the search engine? What content are they producing and how often? Where are they spending their marketing dollars? These are just a few examples of how we dig deep.

LOCAL KEYWORD RESEARCH

Once we complete our analysis and understand your technical opportunities, it is time to determine the best SEO keywords for your business to target. If you’ve had local SEO services done before, your website is probably already targeting these keywords.  If not, we will fix that.  It is likely we will discover some “easy win” keyword opportunities once we generate the report which is a great thing because our local SEO packages often ranks your low hanging fruit keywords immediately. Here are some of the keyways we find your local SEO keywords:

  • WE ASK WHAT KEYWORDS YOU WANT TO TARGET : The first thing we ask a new client is what keywords they want to target.  By understanding your keyword phrases, we can make our recommendations based on the data we generate during our analysis.  Your customers and their searching habits are often the greatest resource when it comes to finding local keyword opportunities so ask them how they found you to give us more ideas!
  • Using PAID keyword research tools: Our team will often start by looking at what people are searching for in your area. Using this data, we can compose a list of suggested keywords to improve how often your business matches the search. FREE keyword search tools are simply not accurate, and we don’t risk your budget using them.
  • Using your competitor’s keywords: It is likely that your competitor is ranking for valuable keywords that you also want to target. We start by taking a deep look into what they’re ranking for, how they are ranking, and then we BEST them by creating higher quality content for your business. Modelling what’s working is the fastest way to success… Never copy!

IMPLEMENTATION

In the next stage of your campaign, the DMA team implements a variety of scheduled SEO tasks including creating content, optimizing local listings and executing ethical link building strategies. Our team concentrates on actions that are high impactful when it comes to SEO which includes long articles, Google Maps focus, and high-quality backlinks will begin to rank your website in the search engines. We understand that for your business to win online, you must be discovered on a local basis at the very least.

Here is how our agency is set apart when it comes to local SEO implementation:

  • Organic SEO:  The work we do during the implementation process is unparalleled to most agencies. The enhancements we roll out will improve the SEO strength of your website forever. No quick spikes or fad improvements that will get your website banned in Google’s algorithm from unethical practices.
  • Extensive On-Page SEO:  We conduct a (Strength, Weakness, Opportunities and Strength) SWOT analysis of your digital marketing presence. In addition to assessing your technical health and keyword mapping, we complete a thorough on-page SEO process for all the current pages of your website.
  • Off-Page SEO: Online mentions are a HUGE deal when a local website ranks high in search engines. By using effective off-page SEO and local PR, we can predictably bring you more mentions from other sites which prove your credibility to Google.  Google will raise your local SEO performance because it will trust you are who you say you are and will benefit the users on the search engine.

MEASURE  PERFORMANCE  CLOSELY

As a part of the SEO campaign, our team carefully measures what is moving and what is not.  We use reporting to determine our next moves and never act on whims or ideas that aren’t proven.  If we see that keywords are rising on one page but not the others, we put the time in necessary to get all pages up and running without losing viability in the search. Here are some things that we monitor very closely throughout your campaign:

  • Google Analytics Reporting: By using Google Analytics data, we often discover how to re-optimize opportunities in your SEO campaign. With this data, we show you your traffic segmented by demographics such as gender, age, behavior, income, location, search device, and much more.
  • Keyword Movement Reporting: The targeted keywords chosen at the beginning of your SEO campaign are tracked throughout the campaign to determine their relevance and movement in the search engine rankings. Our team at DMA delivers these results to you in a monthly report, easy to follow so that you can see if we’re progressing or losing rankings.
  • Executive Reporting: At the end of each month, you will receive an executive reporting statement used to communicate our optimization efforts.  This includes every detail including analytics, rankings, directories, and social media stats. Our executive reporting will show you a birds-eye view of how well you’re performing online.

RICH CONTENT CREATION

At DMA, we create great content to support a successful local SEO campaign. With more and more of your customers watching video, reading infographics, and looking for pictures on a website, you need to use more than just text to give your local SEO campaign that extra advantage. The DMA team understands this and uses rich media throughout your campaign to include images designed to represent your brand, videos that represent your business, and infographics that show your expertise in a visual format that consumers will absolutely love.

Amplifying your local SEO results starts with understanding the different media outlets appropriate for your local SEO campaign:

  • Using audio for local SEO: Audio is a special type of media that can build trust and authority with your visitors, verbally urging them to make the commitment and opt into your offer via call to action. Audio is a great format for those who don’t want to get in front of a camera but want their visitors to hear their message.
  • Using video marketing for local SEO: Video marketing is one of the best ways to tell a story.  Giving your visitors the option to watch a video ultimately builds the relationship between them and your brand.  It also gets them to visit your site for a bit longer to engage with your content.  This extra time on your website amplifies your search engine optimization results in Google making video marketing a key local SEO option.  Our video production team ensures that your brand is represented accurately throughout all social platforms.
  • Using infographics for local SEO:  As you know, we live in a fast-paced world that only seems to be getting faster with people who want to get in and out of an establishment as quickly as possible.  Infographics give them what they’re searching for with immediate visual presentations of what you’re offering. The DMA team creates “visually appealing info graphics” for your website by showing off your brand to your customers in a way that’s easy to understand at a glance.

SOCIAL MEDIA IS FUEL

Social media marketing is not something to overlook when doing a Local SEO campaign.  Social signals and citations are 4% of Google’s local ranking factor according to MOZ local. Although that is a small percentage, social media and branding can amplify SEO results due to the branded searches after a social engagement campaign. In other words, if customers do a search for your business after they saw a social media post, you will gain an added SEO benefit. Google likes brands and if customers are searching for your business using Google search, then Google will give you more of a quality score and raise your rankings. For example, our agency receives around 600 searches per month for our branded keywords and it helps us stand out in the marketplace in terms of SEO. The DMA team will design, schedule, and post on your social media profiles for you so you don’t have to do the busy work if you don’t want too.

 

IS YOUR WEBISTE “EXISTING” OR “ENHANCING” YOUR BUSINESS?

This is the ultimate question that can only be answered by you.  Many businesses have a website simply because everyone else does or they were told they must have one.  The truth is, we’ve worked with many businesses that are successful and don’t have a website because they solely rely on Social Media Marketing.

That’s fine, all dependent on the nature of your business… But you must understand having a website that exists is pointless without the strategies behind it for it to be seen by your target market.  There are millions of websites out there, but only a vast majority of them are seen by consumers ready to take-action to purchase products or services.

Take advantage of our low SEO fees to get substantial results by scheduling a FREE consultation to discuss how we will get you there.  Click HERE

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